![]() ![]() “And because Michael is such a trusted name in that world, the ability to talk to people and the ability for him to talk to our clients about what brands are looking for and how you work with brands - it’s not as transactional of an experience as it is a real relationship build. ![]() “As the creator economy continues to explode, and as brands want to lean more and more into creators and influencers, it gives us a much bigger seat at the table,” UTA CEO Jeremy Zimmer said over coffee at Le Majestic on Tuesday. Kassan told Semafor that UTA was partially responsible for the buzzed-about 2023 General Motors Super Bowl ad, bringing GM (a UTA entertainment and culture marketing client), Will Ferrell (a UTA client), and Netflix together for the ad.įor UTA, MediaLink’s connections to CMOs has helped give the talent agency’s clients closer access to high-level executives who can greenlight bigger, more lucrative deals. And here in Cannes, at least, where MediaLink’s power is widely acknowledged - and at times resented - the bet seems to be paying off. The $125 million bet on MediaLink is a wager that the convergence between Hollywood talent and advertising - anticipated at least since Michael Ovitz’s CAA won the Coca Cola account in 1990 - is finally being consummated. But the Biden administration has kept the policy in place. UTA has pushed beyond Hollywood to sign influencers like The D’Amelios, musicians like Post Malone and Lizzo (who performed at the Tuesday night party) and athletes through Rich Paul’s KLUTCH. A Trump-era practice of vetting the social media profiles of visitors has provided scant value, intelligence officials concluded. (Endeavor also bought, then sold, a share of a top creative agency, Droga5.) UTA, one of the three remaining big Hollywood talent agencies, has found itself in a private-equity-fueled race to keep up with CAA, which recently acquired rival ICM, and with Endeavor, Ari Emanuel’s agency-turned-conglomerate which owns everything from the creative agency 160over90 to WWE. is a Delaware Corporation established in 2008 with national and international presence in the US, Europe and Latin America. Or, in the words of a favorite Kassan aphorism: “No conflict, no interest.” ![]() And therefore I don’t think it’s a conflict.” Strat practice and dont know so much about them. Because we do it with transparency, and full disclosure. Anyone have any opinion on MediaLink Got an offer in there Corp. “MediaLink is constantly accused of having hands in everybody’s pockets,” its founder, Michael Kassan, reflected in an interview Monday. The firm seems to get paid by everyone - brands, tech companies, and media companies, one of which pays for the privilege of hosting the party. You’re creating conversations about your product and services which. Social selling is taking out the pitching component of sales. 78 of social sellers outsell peers who don’t use social media. Social selling leaders are 51 more likely to reach quota. Clients also have access to the festival’s dominant Tuesday night party at Hotel du Cap-Eden-Roc (Hart and Cooper in attendance), which is sponsored by another MediaLink partner. Social selling leaders create 45 more opportunities than peers with lower SSI. The firm’s paying customers, including many of the biggest ad spenders in the world, held more than 700 meetings at MediaLink Beach. And MediaLink, famous for having the ad industry wired, really has Cannes wired. Eighteen months ago, UTA acquired the ad industry consulting firm MediaLink. We developed Media Link Software, an affordable ad. But the two have one thing in common: They’re clients of the United Talent Agency. is a full-service advertising agency with both commercial and government clients nationwide. It’s not entirely clear how you get the Entertainer of the Year award, or how a hot podcaster winds up in front of all the big spending ad execs. The festival’s other ubiquitous celebrity is Alex Cooper, host of the NSFW Call Her Daddy podcast. Medialink Group's April-September Profit Rises 12.The Entertainer of the Year award at the Cannes Lions festival this year went to the comedian and actor, and brand-friendly entrepreneur, Kevin Hart. Medialink Group Unit Becomes Exclusive Master Agent of Le Petit Prince for Japan Shares Climb 12% Medialink Group Trustee Buys 13.3 Million Shares for Award Scheme Medialink Group Limited Reports Earnings Results for the Full Year Ended March 31, 2023 Medialink Group Limited Proposes Final Ordinary Dividend for the Year Ended 31 March 2023, Payable on October 30, 2023 Medialink Group to Collaborate with Ocean Park Hong Kong for Emoji-Themed Event ![]() Medialink Group Limited Approves Final Dividend for the Year Ended 31 March 2023 ![]()
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