So, Southwest changed its all-caps Helvetica font to a thicker, custom-made Southwest Sans font that included lowercase letters - changes meant to convey a softer, friendlier tone. It wanted to create the image of an airline that cared about customer loyalty - one that had heart. When Southwest Airlines revamped its brand in 2014, it overhauled its font and logo as part of the upgrade. “It’s becoming more and more important,” added Steve Matteson, creative type director at Monotype, a company that creates, licenses and designs fonts for brands. Hollywood has long known this marketing trick, with movie studios strategically choosing fonts, colors and lighting for a film title that will reflect its tone and genre.Īnd in a crowded marketplace, many mainstream consumer brands - like Southwest Airlines, Remax and Domino’s Pizza - have placed more focus on fonts as a crucial part of their marketing. “None of us ever conceived this would ever be the phenomena that it is.” “You’re dealing with text and how people respond to the font,” said Peter Frankfurt, executive creative director on the “Stranger Things” project and founding partner of Imaginary Forces, a visual storytelling and brand strategy company. The retro typeface - and a haunting, one-minute title video - became synonymous with the supernatural thriller series and, as the show gained in popularity, memes centered largely on its instantly recognizable title have become plentiful. The design is clean and easily legible and its weight strikes a balanced harmony, making it perfect for both serious and lighthearted content, and everything in between.ĭownload Franklin Gothic today, and be sure to check out more of the timeless fonts by URW++ here at YouWorkForThem.When ads for the Netflix show “Stranger Things” first appeared in 2016, the glowing, blood-red, unevenly shaded font that spelled out the title told viewers exactly what they could expect. Franklin Gothic has also left a lasting impact in many company logos, including those for Showtime and Bank of America.įranklin Gothic is a timeless addition to every font collection, and its applications are innumerable. In film, Franklin Gothic Heavy added adrenaline to the title of the film, Rocky and Franklin Gothic Condensed made the subtitles in the Star Wars movies easy to read. Time Magazine uses it for their headlines and article titles, and The New York Times features it in a variety of their section headlines, and both the American and Canadian versions of Scrabble use the font on the letter tiles. More than a century after its creation, and now represented by the great URW++, the Franklin Gothic font is still featured in a multitude of prominent displays and noteworthy media. While the term “gothic” was a contemporary description during the early twentieth century, the term is now primarily used to characterize a font as a classic period design. In fact, over the course of his career as a type designer, Morris Fuller Benton created over 200 fonts along with his team at ATF.īenton named this particular font as an homage to Benjamin Franklin, the founding father of the United States who was a typesetter himself, and of course published many things, including the best-selling Poor Richard’s Almanac. The typeface found its influence in Akzidenz Grotesk types and it was issued by American Type Founders (ATF), where Benton himself served as chief typeface designer and head of the design department. Morris Fuller Benton created the original version of Franklin Gothic in 1902. From advertising logos and billboards, television and movie screens, books and album covers, board games and computer games, this timeless typeface is everywhere. You’ve likely seen the Franklin Gothic typeface a thousand times without even realizing it. Post_id=20651,post_title=Grotesque Fonts: What They Are and Which Are The Best,post_link= Elegant Serif Font for Classy Designs,post_link= the Elements of Midcentury Graphic Design,post_link= Fonts Similar to Cooper Black: Perfect for Retro Designs,post_link= Brief History Of Franklin Gothic,post_link= Great Movie Fonts For Title Sequences,post_link=: A Versatile Soft Cell Design Toolkit From Clear Supply,post_link= A Tour Of Italy Through The Trattoria Font Collection,post_link= 10 Stock Graphics for Designing Vintage Graphic Tees,post_link= Sans: A New Sans Serif Family From Nois,post_link=
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